Project
Eatrenalin
Year
2022
Studio
Mack Animation
Eatrenalin
Involvement
Concept Design | HUD Design
Motion Design | Animation
Eatrenalin is a restaurant that, in addition to fine dining, offers a variety of media content in different areas – visitors, among other experiences, embark on a journey into space. The HUDs are located in a room designed to resemble a space capsule.
Synopsis
Eatrenalin was awarded the Leaders Club Award 2022 (gold) as a restaurant-world novelty in 2022 and received the prestigious TEA Thea Award in 2023 in the category of "Experiential Dining Attraction."
Awards
Not only for the space-themed area, but for the entirety of the project, there was a considerable volume of visual concepts to develop and ideas to bring to fruition. I am happy to have played a substantial role in conceptualizing ideas and designing specific elements of the media content.
This expansive project involved a great team, encompassing areas with Asian influences, incorporating umami flavors, and evoking the ambiance of a Caribbean island with its delightful seafood offerings. Our endeavor was to harmonize the exceptional cuisine with visually captivating elements.
